February 28, 2025
Where MedTech Commercial ROI Breaks
Why do well-intentioned MedTech commercial investments fail to deliver ROI? The issue isn't strategy or technology — it's execution friction at the frontline.
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Stop Losing $18.7M a Year to Scattered MedTech Knowledge
11 min read • March 9, 2026
A mid-size MedTech company with 500 field reps loses an estimated $18.7M to $31.2M annually to knowledge fragmentation. ShakeIQ Atlas recovers 40 to 60% of that loss by delivering the current approved answer when the field needs it.
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January 31, 2025
If You Can't See the Field, AI Can't Save You
Many MedTech leaders lack clear visibility into what’s really happening in the field. When AI is layered onto incomplete data, it often leads to faster, but worse, decisions. Visibility has become a defining battleground for MedTech commercial teams.
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December 14, 2024
The Unsung Heroes of MedTech Are Drowning - AI Could Be Their Lifeline
It's 2025, yet medical device sales reps are still playing Tetris with scraps of paper and clunky apps while supporting surgeons who save lives. Scribbling note while sprinting between hospital rooms is the reality for these frontline warriors who are the glue between cutting-edge devices and patient outcomes.
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November 27, 2024
Time to Shake Up Med Device Sales Tech
Last year, an astonishing 40% of their workday—nearly half their time—was squandered on tasks that don't drive revenue.
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November 9, 2024
How to Leverage AI for Medical Device Sales Success
Explores 4 distinct ways medical device sales teams can leverage AI to drive scalable success. From smart lead generation to personalized sales insights, each method offers unique advantages and outcomes.
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October 21, 2024
Solving Common Medical Device Sales Challenges with the Right Software Tools
Explores prospecting, lead management, and compliance challenges, demonstrating how rep-centric software solutions help achieve lasting success.
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